Early bookings boom as a third of summer holidays sell (ABTA)
29/01/2015
Families and younger people most likely to be early birds
A third of summer holidays will be sold in January and February according to ABTA, with early bookers taking advantage of some of the travel industry’s best deals. January 2015 has seen strong early bookings with some ABTA Members reporting ‘exceptional’ days of trading, up as much as 30-50% from the same time period in 2014. A favourable exchange rate against the Euro, which means those stocking up on currency for imminent trips can make important savings, is also helping to boost January bookings to European destinations.
Cuts in Air Passenger Duty may have also given a boost to bookings. The departure tax is being reduced for many longer haul destinations from 1st April and abolished for children under 12 from 1st May. This will cut £142 off the price of a family holiday for two adults and two children to Florida.
Earlybirds set the scene for 2015
Based on early bookings, the most popular destinations for the coming year are anticipated to be the Balearics, the Canaries and Greece. Long haul, Caribbean destinations continue to prove popular with British holidaymakers – Costa Rica, Mexico, Cuba and the Dominican Republic in particular. Mauritius and the Maldives are also in high demand. Beach breaks look set to be popular in the UK in 2015 with perennial favourite Cornwall selling particularly well.
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